an icepick through the keyhole

It's things like this that make me wonder if the fallout and radiation from Hiroshima and Nagasaki caused this. Putting together words like Beetle and Calcium as the name of a product that is designed to make your dog's head look like an eggplant is just so far beyond even something Douglas Adams could have come up with. It goes so far beyond not making any sense that it's in danger of looping back around.