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khaosworksPolitical video smackdown
'Hillary 1984': Unauthorized Internet ad for Obama converts Apple Computer's '84 Super Bowl spot into a generational howl against Clinton's presidential bid
Carla Marinucci, Chronicle Political Writer
Sunday, March 18, 2007
'Hillary 1984': Unauthorized Internet ad for Obama converts Apple Computer's '84 Super Bowl spot into a generational howl against Clinton's presidential bid
Carla Marinucci, Chronicle Political Writer
Sunday, March 18, 2007
It may be the most stunning and creative attack ad yet for a 2008 presidential candidate -- one experts say could represent a watershed moment in 21st century media and political advertising.More...
Yet the groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic "1984" ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet.
(To see the video, go to: www.youtube.com/watch?v=6h3G-lMZxjo)
And Obama's campaign says it had absolutely nothing to do with the video that attacks one of his principal Democratic rivals, New York Sen. Hillary Rodham Clinton. Indeed, the ad's creator is a mystery, at least for now.
The compelling "Hillary 1984" video recently introduced on YouTube represents "a new era, a new wave of politics ... because it's not about Obama," said Peter Leyden, director of the New Politics Institute, a San Francisco-based think tank on politics and new media. "It's about the end of the broadcast era."
But some say the ad is just the latest attempt by outside activists to influence political campaigns -- or the newest way for campaigns to anonymously attack their opponents.
The video is a sophisticated new take on director Ridley Scott's controversial Apple ad that caused shock waves with its premiere during the 1984 Super Bowl, and shows the same blond young female athlete running with a sledgehammer toward a widescreen -- where an ominous Big Brother figure drones to a mass of zombielike followers.
But this time, the woman is wearing an iPod -- and has her candidate's slogan on her chest. And the Big Brother -- whose image she defiantly smashes with a wave of her sledgehammer -- is Clinton, the Democratic presidential front-runner.
The tagline for the attack: "On Jan. 14, the Democratic primary will begin. And you'll see why 2008 won't be like 1984."
An updated Apple symbol -- transformed into an O -- is followed by the dramatically emerging logo: BarackObama.com.
